Job Summary:

• The Marketing & Brand Strategist in the F&B industry is responsible for developing and executing strategies that strengthen brand positioning, enhance guest experience, and drive business growth in a highly competitive market. This role leverages guest insights, food and lifestyle trends, and market analysis to design impactful campaigns, boost brand awareness, and increase guest loyalty.
• The strategist ensures consistent brand identity across outlets, digital platforms, and promotional activities, while collaborating with operations and cross- functional teams to deliver initiatives that align with business objectives and elevate the brand’s market presence.

Responsibilities:

Brand Strategy & Positioning

• Lead development and execution of long-term brand vision and positioning strategies.
• Define unique value propositions and ensure consistent brand identity across all touchpoints.
• Conduct brand audits and competitor benchmarking to ensure market differentiation.
• Provide strategic recommendations to leadership on brand growth opportunities.

Marketing Campaigns & Promotions

• Oversee planning and execution of integrated marketing campaigns across all channels.
• Develop annual marketing calendars and promotional roadmaps aligned with business goals.
• Manage collaborations with creative, media, and PR agencies for impactful campaigns.
• Track and optimize campaign performance to maximize ROI.

Market Research & Consumer Insights

• Lead research on guest behaviour, dining trends, and emerging F&B opportunities.
• Analyse competitor activities and market data to guide brand strategies.
• Translate insights into actionable marketing and product development initiatives.
• Present findings and recommendations to senior management.

Guest Engagement & Loyalty

• Design strategies to enhance guest experience and strengthen brand loyalty.
• Develop loyalty programs, partnerships, and community-driven initiatives.
• Drive brand storytelling through social media, PR, and creative content.
• Monitor brand reputation and guest feedback for proactive action.

Leadership & Collaboration

• Lead and mentor the marketing team with guidance, training, and performance reviews.
• Collaborate with operations, culinary, and business development on campaigns.
• Manage external vendors and agencies to deliver effective marketing outputs.
• Act as brand guardian, ensuring alignment with corporate values and objectives.

Performance Management & Reporting

• Define KPIs and success metrics for all brand and marketing initiatives.
• Oversee preparation of monthly and quarterly marketing performance reports.
• Track marketing spends and optimizes budget allocation for maximum results.
• Recommend improvements to enhance overall marketing effectiveness.

Innovation & Digital Transformation

• Drive digital marketing initiatives including SEO, SEM, CRM, and loyalty platforms.
• Explore new technologies, trends, and platforms to enhance brand visibility.
• Implement data-driven tools to improve guest engagement and personalization.
• Lead innovation projects that create unique F&B experiences and strengthen competitiveness.

Requirements:

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 4–7 years of relevant experience in marketing strategy, campaigns, partnerships, and digital
• marketing.
• Proven track record in planning and executing successful campaigns and promotions.
• Hands-on experience managing paid ads and working with agencies.
• Strong network and experience with local collaborations is an advantage.
• Bonus: Skilled in creating and editing short-form content for social media.
• Excellent communication, negotiation, and project management skills.
• Creative, adaptable, and able to thrive in a fast-paced environment.