Responsibilities:

Strategic Leadership & Management

• Lead Advertising & Promotions and Concierge teams to ensure efficiency, effectiveness, and professionalism.
• Develop and execute marketing strategies to achieve targets.
• Optimize resources and track departmental finances.

Marketing Strategy & Execution

• Plan and implement Advertising & Promotions initiatives and marketing calendars to drive mall growth.
• Manage campaign budgets efficiently for maximum value.
• Generate revenue from promotional spaces, media sites, and advertising.
• Build external partnerships to enhance promotions and publicity.
• Collaborate with tenants and stakeholders to align marketing efforts and boost retention.

Customer Engagement & Relationship Management

• Strengthen customer loyalty through personalized communication.
• Conduct research to refine marketing strategies based on trends and demographics.

Performance Metrics, Brand Management & Stakeholder Engagement

• Report on Advertising & Promotions plans, budgets, and execution.
• Monitor competitor activities for insights.
• Track KPIs to assess marketing impact and ROI.
• Align marketing efforts with brand strategy and enhance community presence.
• Foster partnerships with local businesses for co-branded promotions.

Digital Marketing & Event Management

• Oversee digital marketing, including social media, content, email, and online ads.
• Organize events and promotions to drive foot traffic and brand engagement.

Crisis Management & Continuous Improvement

• Implement crisis communication strategies to safeguard brand reputation.
• Stay updated on marketing innovations to enhance engagement and efficiency.

Requirements:

• Bachelor’s degree in Real Estate, Business, Marketing, or related field.
• Minimum 8 years of experience in retail malls/commercial retail industry.
• Strong leadership, communication, negotiation, and problem-solving skills.
• Able to analyze market trends and consumer behavior.
• Adaptable and results-oriented.