Job Summary:

• Responsible for developing and expanding the hotel’s business in the China market by building strong relationships with China-based travel agencies, tour operators, corporate clients, and other business partners. The Sales Manager will drive room revenue, group bookings, MICE business, and overall market share from China.
• Based in Kota Kinabalu and will actively develop relationships with China tour agents and travel trade partners to increase hotel room nights, group bookings, tour groups, packages, and overall revenue.
• Proficient in Mandarin, both spoken and written, and able to communicate effectively with Mandarin-speaking clients and business partners.

Responsibilities:

China Market Development

• Develop and implement sales strategies to increase hotel business from the China market.
• Identify new business opportunities and potential clients in China.
• Maintain strong relationships with China-based travel agents, tour operators, wholesalers, and DMCs.
• Promote the hotel’s rooms, packages, facilities, meetings, and events to the China market.

Sales & Revenue

• Achieve monthly and annual sales targets for the China market.
• Generate room nights, group bookings, FIT, GIT, MICE, and other revenue opportunities.
• Prepare quotations, proposals, contracts, and special packages for China clients.
• Negotiate rates and commercial agreements within the company’s approved guidelines.

Client Relationship Management

• Conduct regular sales calls, meetings, presentations, and business visits with key clients.
• Maintain good relationships with existing China accounts and develop new accounts.
• Handle client enquiries and follow up on sales leads promptly.
• Ensure customer feedback and market requirements are communicated to the relevant hotel departments.

Market Visits & Business Development

• Establish and maintain relationships with key tourism and travel industry partners.
• Monitor competitors, market trends, customer preferences, and pricing in the China market.

Digital & Promotional Activities

• Work closely with the Marketing team to develop promotional campaigns targeting Chinese customers.
• Support hotel promotions through appropriate Chinese-language platforms and travel channels.
• Coordinate familiarization trips, site inspections, sales events, and promotional activities for China partners.

Internal Coordination

• Coordinate closely with Reservations, Front Office, Revenue, F&B, Events, and Operations teams to ensure smooth handling of China groups and VIP clients.
• Ensure group requirements, rooming lists, special arrangements, and client requests are properly communicated and followed up.

Reporting

• Prepare weekly and monthly sales reports covering business generated from the China market.
• Monitor sales performance against targets and provide recommendations to management.
• Maintain accurate records of accounts, sales activities, business leads, and client contacts

Requirements:

• Diploma/Degree in Hotel Management, Tourism, Hospitality, Business, Marketing, or a related field.
• 3–5 years of hotel sales experience, preferably with exposure to the China market.
• Experience dealing with China travel agents, tour operators, DMCs, corporate clients, or MICE groups will be an advantage.
• Good in Mandarin and English, both written and spoken.
• Good knowledge of the China outbound tourism market and Sabah/Kota Kinabalu tourism industry.
• Strong communication, negotiation, presentation, and interpersonal skills.
• Target-oriented, proactive, and able to work independently.
• Existing contacts/network with China travel agents and tour operators will be an added advantage